— DCIV EX02

THERE IS SUCH A THING AS SOCIETY*
texto / imagem / semântica / expressão
retórica verbal-visual e audio-visual
composição / estuturação temporal

“…if the present debate is about creating a body of work that is meaningful to people in general, that plays a part in the development of a stimulating visual culture, then it must involve understanding how our culture functions, how it is shaped, and how it shapes our perceptions of ourselves. It means addressing people’s need for a culture in which they can participate actively, for which they can help shape the agenda. It will inevitably involve an analysis of what prevents us from building such a culture.”
Andrew Howard, There is such a thing as society* (1994).
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— DCIV EX01

MANIFESTOS
identidade e expressão tipográfica
espaço, estrutura, sequência, contraste, forma e contraforma

A manifesto is a text with political consequences; it seizes power, but cannot be about power alone. One reason is that a manifesto’s writers have usually not yet acquired much power; another reason is that as a carrier of peaceful political violence, a manifesto depends as much on poetry and song as it depends on argument. Formal issues are integral to the aesthetic event that is a manifesto. Because the manifesto’s aim is to interrupt, not to affirm, its mode of speech must differ from common speech, to the extent that it allows for new words, new terms and analogies, to render the established ones obsolete.
Metahaven, “Before A Manifesto” (2008)
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— DCIV Programa

Introdução
O programa parte de visões contemporâneas do design, revendo o caminho do modernismo ao pós-modernismo. A nível cultural e conceptual centra-se na ruptura com princípios de design rígidos e na expansão da prática do design de comunicação. Do ponto de vista operativo foca-se na articulação semântica e expressiva do texto e imagem, bem como na estruturação de objetos e projetos de comunicação (sua linguagem, identidade) e definição de uma estratégia de comunicação. Explora-se a complementaridade de meios de produção e de suportes de comunicação (impressos, digitais e online).
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